Print-making was my first love and what initially started me on my journey to become a designer. I began working in pre-press for Quebecor in 1994 and spent 8 years learning print production before moving into design. This was on the sage advice of my father who was in the business as a Creative Director of his own advertising agency. My very own Master Yoda.
Turns out it was good advice: to this day, my background in production saves me time, my clients money, and eliminates surprises when files go on press.
To be fair, I also have the pleasure of working with a national chain of rock-star suppliers who produce consistently stunning work using  sustainable materials and techniques.